{"id":5178,"date":"2026-01-28T10:45:53","date_gmt":"2026-01-28T14:45:53","guid":{"rendered":"https:\/\/rentals.ca\/blog\/?p=5178"},"modified":"2026-01-28T11:52:40","modified_gmt":"2026-01-28T15:52:40","slug":"rentals-ca-year-in-review-best-of-2025","status":"publish","type":"post","link":"https:\/\/rentals.ca\/blog\/rentals-ca-year-in-review-best-of-2025","title":{"rendered":"Rentals.ca 2025 Year in Review"},"content":{"rendered":"\n<p>Rentals.ca has released its 2025 Year in Review, capturing millions of renter decisions made across the platform and offering a data-driven look at where rental demand surged most in Canada, when renters were most active, and what features they prioritized most while searching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cities with the Most Rental Demand (Top 10 by Total Leads)<\/strong><\/h2>\n\n\n\n<p>Ranked by total rental leads submitted:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"436\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/cities-with-most-rental-demand.png\" alt=\"\" class=\"wp-image-5168\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/cities-with-most-rental-demand.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/cities-with-most-rental-demand-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fastest-Growing Rental Markets in Canada<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"316\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-growing-markets.png\" alt=\"\" class=\"wp-image-5169\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-growing-markets.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-growing-markets-480x260.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Peak Rental Season and Busiest Day<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"161\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/peak-rental-season.png\" alt=\"\" class=\"wp-image-5173\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/peak-rental-season.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/peak-rental-season-480x132.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p>On July 9th, lead volume was 64% higher than the annual daily average.<\/p>\n\n\n\n<p><strong>Notable anomaly: <\/strong>On March 6, a short-term spike in rental leads was experienced, reaching ~71% above average.<\/p>\n\n\n\n<p>This spike coincided with major international economic news, specifically the announcement of a delay on proposed U.S. tariffs by President Donald Trump, which appears to have temporarily accelerated renter activity.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Renters Are Most Active (Day &amp; Time)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"161\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/when-renters-are-most-active.png\" alt=\"\" class=\"wp-image-5176\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/when-renters-are-most-active.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/when-renters-are-most-active-480x132.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>General pattern: <\/strong>The majority of leads are submitted after noon, with activity concentrated between 12 PM and 8 PM.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Global Interest in Canadian Rentals<\/strong><\/h2>\n\n\n\n<p>Top countries by traffic to Rentals.ca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"316\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/global-interest-in-rentals-1.png\" alt=\"\" class=\"wp-image-5200\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/global-interest-in-rentals-1.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/global-interest-in-rentals-1-480x260.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Insight:<\/strong> Rental searches on Rentals.ca attract significant international interest, reflecting migration, relocation, and study-related demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amenity Searches Ranked by Popularity<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"359\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-amenities-2.png\" alt=\"\" class=\"wp-image-5203\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-amenities-2.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-amenities-2-480x295.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Insight:<\/strong> Practical, everyday features continue to outweigh luxury amenities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fastest-Rising Amenities (Year-over-Year Growth)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"116\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-rising-amenities-1.png\" alt=\"\" class=\"wp-image-5202\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-rising-amenities-1.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-rising-amenities-1-480x95.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Insight:<\/strong> In-unit convenience and wellness-related amenities gained significant importance in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Property Types Renters Searched for Most<\/strong><\/h2>\n\n\n\n<p>Top property type filters used:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"271\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-property-types.png\" alt=\"\" class=\"wp-image-5175\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-property-types.png 584w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-property-types-480x223.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 584px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Insight:<\/strong> While apartments remain the dominant demand, renters continue to explore a range of diverse housing options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What the Most Successful Listings Had in Common<\/strong><\/h2>\n\n\n\n<p>Listings with the highest lead volumes shared these traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Older buildings that were renovated with modern finishes<\/li>\n\n\n\n<li>Well-priced relative to surrounding market options<\/li>\n\n\n\n<li>Located in dense, urban areas with strong transit and road access<\/li>\n\n\n\n<li>Amenities were not excessive, but often included pet friendliness and in-suite laundry<\/li>\n\n\n\n<li>High-quality visuals: minimum of 18 photos, with many exceeding 30+ photos<\/li>\n\n\n\n<li>Detailed, complete descriptions outlining unit features, amenities, and neighbourhood context<\/li>\n\n\n\n<li>All structured listing fields were fully completed, ensuring no missing information<\/li>\n<\/ul>\n\n\n\n<p><strong>Insight:<\/strong> Listing completeness, clarity, and pricing matter more than luxury add-ons.<\/p>\n\n\n\n<p>For more information on demand trends, visit the <a href=\"https:\/\/rentsync.com\/resources\/blog\/rentsync-national-rental-demand-report-january-2026\">Rentsync Demand Report<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rentals.ca has released its 2025 Year in Review, capturing millions of renter decisions made across the platform and offering a data-driven look at where rental demand surged most in Canada, when renters were most active, and what features they prioritized most while searching. Cities with the Most Rental Demand (Top 10 by Total Leads) Ranked [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Cities with the Most Rental Demand (Top 10 by Total Leads)<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ranked by total rental leads submitted:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":5168,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/cities-with-most-rental-demand.png\" alt=\"\" class=\"wp-image-5168\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong><strong> <\/strong>Demand is not limited to Canada\u2019s largest metros, with Prairie and mid-sized cities showing strong renter engagement.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Fastest-Growing Rental Markets in Canada<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":5169,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-growing-markets.png\" alt=\"\" class=\"wp-image-5169\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Peak Rental Season and Busiest Day<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":5173,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/peak-rental-season.png\" alt=\"\" class=\"wp-image-5173\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>On July 9th, lead volume was 64% higher than the annual daily average<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Notable anomaly: <\/strong>On March 6, a short-term spike in rental leads was experienced, reaching ~71% above average.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This spike coincided with major international economic news, specifically the announcement of a delay on proposed U.S. tariffs by President Donald Trump, which appears to have temporarily accelerated renter activity.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>When Renters Are Most Active (Day & Time)<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":5176,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/when-renters-are-most-active.png\" alt=\"\" class=\"wp-image-5176\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>General pattern: <\/strong>- Majority of leads are submitted after noon, with activity concentrated between 12 PM and 8 PM.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Global Interest in Canadian Rentals<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Top countries by traffic to Rentals.ca:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":5171,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/global-interest-in-rentals.png\" alt=\"\" class=\"wp-image-5171\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong> Rental searches on Rentals.ca attract significant international interest, reflecting migration, relocation, and study-related demand.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Top Amenities Renters Looked for in 2025<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ranked by popularity:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":5174,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-amenities.png\" alt=\"\" class=\"wp-image-5174\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong> Practical, everyday features continue to outweigh luxury amenities.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Fastest-Rising Amenities (Year-over-Year Growth)<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":5170,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/fastest-rising-amenities.png\" alt=\"\" class=\"wp-image-5170\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong> In-unit convenience and wellness-related amenities gained significant importance in 2025.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>Property Types Renters Searched for Most<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Top property type filters used:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":5175,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2026\/01\/top-property-types.png\" alt=\"\" class=\"wp-image-5175\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong> While apartments remain the dominant demand, renters continue to explore a range of diverse housing options.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:separator -->\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\r\n<!-- \/wp:separator -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><strong>What the Most Successful Listings Had in Common<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Listings with the highest lead volumes shared these traits:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li>Older buildings that were renovated with modern finishes<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Well-priced relative to surrounding market options<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Located in dense, urban areas with strong transit and road access<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Amenities were not excessive, but often included pet friendliness and ensuite laundry<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>High-quality visuals: minimum of 18 photos, with many exceeding 30+ photos<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Detailed, complete descriptions outlining unit features, amenities, and neighbourhood context<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>All structured listing fields were fully completed, ensuring no missing information<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>Insight:<\/em><\/strong> Listing completeness, clarity, and pricing matter more than luxury add-ons.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For more information on demand trends, visit the <a href=\"https:\/\/rentsync.com\/resources\/blog\/rentsync-national-rental-demand-report-january-2026\">Rentsync Demand Report<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[38],"class_list":["post-5178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rental-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rentals.ca 2025 Year in Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rentals.ca\/blog\/rentals-ca-year-in-review-best-of-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rentals.ca 2025 Year in Review\" \/>\n<meta property=\"og:description\" content=\"Rentals.ca has released its 2025 Year in Review, capturing millions of renter decisions made 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