{"id":4743,"date":"2025-03-20T10:58:02","date_gmt":"2025-03-20T14:58:02","guid":{"rendered":"https:\/\/rentals.ca\/blog\/?p=4743"},"modified":"2025-03-30T21:34:42","modified_gmt":"2025-03-31T01:34:42","slug":"renter-preference-survey-spring-2025-update","status":"publish","type":"post","link":"https:\/\/rentals.ca\/blog\/renter-preference-survey-spring-2025-update","title":{"rendered":"Renter Preference Survey: Spring 2025 Update"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As warmer weather approaches\u2014often signalling the start of peak rental demand\u2014Rentals.ca has completed its latest renter preference survey ahead of spring to gauge renter sentiment across Canada. This update expands on our previous <\/span><a href=\"https:\/\/rentals.ca\/blog\/renter-preference-survey-fall-update-2024\"><span style=\"font-weight: 400;\">fall update<\/span><\/a><span style=\"font-weight: 400;\">, capturing new trends and emerging themes throughout the country. Amid a looming federal election, along with external factors such as a potential trade war, it\u2019s crucial to understand the needs and challenges faced by Canadians looking for an apartment.<\/span><\/p>\n<p><b>Key Rental Market Challenges and Trends<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Across all renter demographics, some common challenges emerge, emphasizing the broader struggles within Canada\u2019s rental market.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affordability remains the number one concern<\/b><span style=\"font-weight: 400;\">, with <\/span><b>62% of renters struggling to find listings within their budget<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Satisfaction with available listings is low<\/b><span style=\"font-weight: 400;\">, as <\/span><b>only 27% of renters<\/b><span style=\"font-weight: 400;\"> are satisfied with the properties they\u2019ve seen so far.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demand for more rental supply is strong<\/b><span style=\"font-weight: 400;\">, with <\/span><b>76% of respondents agreeing or strongly agreeing that more housing needs to be built<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finding a place is widely seen as difficult<\/b><span style=\"font-weight: 400;\">, with <\/span><b>52% rating it as very difficult and only 4% saying it was easy<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interest rate perceptions are divided<\/b><span style=\"font-weight: 400;\">, with <\/span><b>45% of renters delaying home-buying plans due to high interest rates<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>There is a nearly even split on whether renters would recommend their current home<\/b><span style=\"font-weight: 400;\">, with <\/span><b>51% saying yes and 49% saying no<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recent moving trends show that renters are active in the market<\/b><span style=\"font-weight: 400;\">, with <\/span><b>8% having moved in the last few months, 25% within the past year, and 30% within the last 2-3 years<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4757\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-Challenges-During-Search.png\" alt=\"\" width=\"794\" height=\"640\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-Challenges-During-Search.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-Challenges-During-Search-480x387.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4758\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-How-Difficult-to-Find-Place.png\" alt=\"\" width=\"794\" height=\"527\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-How-Difficult-to-Find-Place.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-How-Difficult-to-Find-Place-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><b>New Renters: Quick Moves and Persistent Challenges<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4753\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/Infographic-2-Renters-Survey-Mar-2025.png\" alt=\"\" width=\"1646\" height=\"1235\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/Infographic-2-Renters-Survey-Mar-2025.png 1646w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/Infographic-2-Renters-Survey-Mar-2025-1280x960.png 1280w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/Infographic-2-Renters-Survey-Mar-2025-980x735.png 980w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/Infographic-2-Renters-Survey-Mar-2025-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1646px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Renters entering the market for the first time are eager to secure a place quickly, with <\/span><b>79% looking to move within two months or less<\/b><span style=\"font-weight: 400;\">. However, despite this urgency, the process isn&#8217;t necessarily fast\u2014<\/span><b>56% have already been searching for at least a month<\/b><span style=\"font-weight: 400;\">, and <\/span><b>14% have been looking for more than six months<\/b><span style=\"font-weight: 400;\">. The challenges they face are significant: <\/span><b>72% report finding it difficult or very difficult to secure a rental<\/b><span style=\"font-weight: 400;\">, which mirrors the experience of seasoned renters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4759\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowLongLooking.png\" alt=\"\" width=\"794\" height=\"672\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowLongLooking.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowLongLooking-480x406.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to their search habits, <\/span><b>76% of new renters rely on rental websites<\/b><span style=\"font-weight: 400;\"> to browse listings. Their living arrangements vary: <\/span><b>40% are single, divorced, or widowed<\/b><span style=\"font-weight: 400;\">, while <\/span><b>51% are in a relationship or married<\/b><span style=\"font-weight: 400;\">, and <\/span><b>14% are married with children<\/b><span style=\"font-weight: 400;\">. Despite their different life stages, <\/span><b>60% are looking to rent with a roommate or spouse<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4760\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhereSearch.png\" alt=\"\" width=\"794\" height=\"458\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhereSearch.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhereSearch-480x277.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Affordability remains a key concern, as <\/span><b>63% of new renters are seeking rentals priced at $1,500 or less per month<\/b><span style=\"font-weight: 400;\">. However, the supply of affordable housing seems to be falling short, with only <\/span><b>27% of new renters satisfied with the properties they have viewed so far<\/b><span style=\"font-weight: 400;\">. The consensus among them is clear\u2014<\/span><b>76% believe that more housing needs to be built<\/b><span style=\"font-weight: 400;\"> to meet demand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4761\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowMuch.png\" alt=\"\" width=\"794\" height=\"558\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowMuch.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-HowMuch-480x337.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><b>Who\u2019s Renting and How They Search<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>76% of renters use rental websites<\/b><span style=\"font-weight: 400;\"> as their primary search tool.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Many renters are not searching alone<\/b><span style=\"font-weight: 400;\">\u2014<\/span><b>48% plan to live with a roommate or spouse<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relationship status varies<\/b><span style=\"font-weight: 400;\">, with <\/span><b>43% of renters being single, divorced, or widowed<\/b><span style=\"font-weight: 400;\">, and <\/span><b>51% in relationships or married<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>19.2% of renters are first-time renters<\/b><span style=\"font-weight: 400;\">, while <\/span><b>80.8% have rented before<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price is the most important factor for 56% of renters<\/b><span style=\"font-weight: 400;\">, compared to <\/span><b>44% prioritizing location<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4762\" src=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhoRentingWith.png\" alt=\"\" width=\"794\" height=\"575\" srcset=\"https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhoRentingWith.png 794w, https:\/\/rentals.ca\/blog\/wp-content\/uploads\/2025\/03\/RenterPrefSurveyQ12025-WhoRentingWith-480x348.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 794px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rentals.ca is committed to supporting an equitable and informed rental market by understanding the needs of both renters and landlords. We remain dedicated to providing valuable data that promotes transparency and responsiveness within the Canadian rental market. Through active engagement and continuous monitoring of industry trends, we aim to facilitate informed decision-making and advocate for positive change for all stakeholders.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">The findings in this survey are based on responses from <\/span><\/i><b><i>523 <\/i><\/b><i><span style=\"font-weight: 400;\">individuals. The margin of error for the total sample is <\/span><\/i><b><i>\u00b14.3%<\/i><\/b><i><span style=\"font-weight: 400;\"> at a 95% confidence level, meaning that if the survey were conducted multiple times, the results would fall within this range 95% of the time.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As warmer weather approaches\u2014often signalling the start of peak rental demand\u2014Rentals.ca has completed its latest renter preference survey ahead of spring to gauge renter sentiment across Canada. This update expands on our previous fall update, capturing new trends and emerging themes throughout the country. Amid a looming federal election, along with external factors such as [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":4754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5,167,49],"tags":[290,291,98,138],"coauthors":[38],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landlords","category-news","category-renters","tag-canadian-rental-market","tag-rental-market-news","tag-renter-survey","tag-renting-in-canada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renter Preference Survey: Spring 2025 Update<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rentals.ca\/blog\/renter-preference-survey-spring-2025-update\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renter Preference Survey: Spring 2025 Update\" \/>\n<meta property=\"og:description\" content=\"As warmer weather approaches\u2014often signalling the start of peak rental demand\u2014Rentals.ca has completed its latest renter preference survey ahead of spring to gauge renter sentiment across Canada. 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