{"id":442,"date":"2018-08-13T18:34:40","date_gmt":"2018-08-13T18:34:40","guid":{"rendered":"https:\/\/rentals.ca\/blog\/?p=442"},"modified":"2023-10-06T14:16:00","modified_gmt":"2023-10-06T14:16:00","slug":"landlord-guide-how-to-advertise-your-rental-property","status":"publish","type":"post","link":"https:\/\/rentals.ca\/blog\/landlord-guide-how-to-advertise-your-rental-property","title":{"rendered":"Landlord Guide: How to Advertise Your Rental Property"},"content":{"rendered":"

The ultimate goal of every landlord is to find an ideal tenant – one who doesn\u2019t cause conflicts with neighbours, pays on time, and maintains your property in good condition. While, many newer landlords may be confused on how to find their ideal tenant, the way you market your property has a significant impact on the type of tenant you get.<\/span><\/p>\n

In a tight rental market, the <\/span>most<\/span><\/i> efficient way of getting great tenants is to advertise your property strategically. If you know how to advertise your rental property – and how to differentiate it from others – you will increase your chances of attracting good tenants.<\/span><\/p>\n

Here are strategies that will guide you on how to find a tenant.<\/span><\/p>\n

 <\/p>\n

Write an amazing advertisement headline<\/b><\/p>\n

Open up a word document, and start typing! Start with your headline. This is critical in grabbing the reader’s attention.<\/span><\/p>\n

What is the best feature of your property? Is it near water? Does it have a rooftop pool? Is it in the heart of the city? Next to metro? You can pick the most important feature, and plug it into your headline to grab a reader’s attention.<\/span><\/p>\n

There are several<\/span> pitfalls that many new landlords<\/span><\/a> fail to consider, yet these mistakes are costly. First, don’t mention the number of bedrooms or square footage in the headline. They clutter the headline with unnecessary information.<\/span><\/p>\n

The best way to attract an ideal tenant is to have a clear picture of who will fit your rental property and communicate the message in a way that keeps away anyone else. You can develop avatars to help you in the process. What you need to focus on are the features of the house, property type<\/a>, neighbourhood, and develop an innovative way of describing it. Then you can rearrange all this into your headline.<\/span><\/p>\n

“Spacious studio with rooftop pool along Toronto’s waterfront<\/a>.”<\/span><\/i><\/p>\n

Or,<\/span><\/p>\n

“Large family home with backyard in Vaughan, 5 minutes from GO Train.<\/a>“<\/span><\/i><\/p>\n

Put the benefits of your property up front, so people are immediately drawn to your advertisement.<\/span><\/p>\n

 <\/p>\n

Write the perfect advertisement<\/b><\/p>\n

Moving on to the body of your advertisement, you should provide information such as the dimensions, location, amenities, and any special or features about your property. While your copy should highlight the uniqueness of your property, you should avoid any exaggeration and use of empty words.<\/span><\/p>\n

What makes your advertisement stand out? Quality photos? A reader-friendly description? A 3D tour? Make sure the best information is up front, showing the potential tenant that you are a professional and have something valuable to offer them.<\/span><\/p>\n

When drafting your advertisement, I have found that the following format works best. <\/span><\/p>\n