In the heart of Midtown Toronto, just a short walk from Eglinton Station, is a residential community that took a different approach to growth. Instead of tearing down what was already there, Hazelview Properties, the team behind Story of Midtown Toronto chose to breathe new life into the original structure at 75 Broadway Avenue. The result is a blend of new construction and revitalized space that offers both modern convenience and vintage charm.
Story of Midtown Toronto is a single rental community offering two elevated and contemporary living options: a newly built 38-storey high rise at 73 Broadway Avenue, and a revitalized 10-storey mid-century modern building at 75 Broadway Avenue. Together, they form a 520-suite community that offers variety, flexibility, and stylish-yet-functional design. A community that balances old and new, growth and sustainability, space and connection.
Space Reclaimed, Purpose Renewed
While the brand new tower at 73 Broadway Avenue brings new energy and features to the neighbourhood, it’s the revitalized 75 Broadway Avenue that brings a different kind of story to life. Originally built in 1962, this building still has its original footprint, meaning the suites are larger than most new builds. All revitalized 1-Bedoom suites at 75 Broadway Avenue feature layouts over 600 square feet, while all sustainably refurbished 2-Bedroom suites come in at nearly 800 square feet. The suites offer noticeably more space and access to the property’s best-in-class amenities and resident services, which is a rare find in the Toronto market.
Retaining the original bones of the former Manhattan Towers, these updated suites have been heavily modernized while remaining comfortable with a vintage feel. They’re well-sized, and practical for growing families and residents seeking a little more breathing room without venturing beyond the city’s core.
By choosing to update the original structure rather than rebuild from scratch, the project team was able to cut down on construction waste, preserved building materials, and minimized the environmental footprint typically associated with large-scale demolition and new construction. This approach not only extended the life of the building, but also aligned with more sustainable, resource-conscious urban development practices.
The Heart of the Community: Living the Story of Home
The physical transformation is only part of the story. At the heart of this community is a concept that guides everyday living: the Story living experience. It’s an elevated living experience that runs through the entire community, from the curated amenities, experiential workshops, brand partnerships, and day-to-day conveniences that make life easier for residents.
Hazelview Properties, the property management and development team behind the project, has approached Story of Midtown Toronto as a redefinition of what home can mean in Midtown Toronto.
“The Story Living Experience is about making everyday living easier and offering exceptional value to residents. The transformation of 75 Broadway Avenue and its integration with the brand new tower at 73 Broadway Avenue is a testament to Hazelview’s dedication to creating new purpose-built rental communities, and to transforming vintage rental buildings into sustainable, vibrant places.” says Matt Salucop, Director of National Property Marketing at Hazelview Properties.
As one of three “Story of Home” communities developed by Hazelview—alongside properties in Ottawa and Brampton—Story of Midtown Toronto reflects a shared commitment to enriched day-to-day living. Residents aren’t just handed keys at Story of Midtown Toronto, they’re offered convenience and value. From learning workshops and craft beer tastings to cooking and fitness classes, the calendar will be filled with expert-led, inclusive programming. These unique offerings help make it easy for residents to connect, grow, and feel part of something larger than just a lease.
Exceptionally Designed for Everyday Living
The design teams behind the transformation, Toronto’s award-winning WZMH Architects and interior design firm Mason Studio, were careful to preserve the best of the original building while infusing it with a modern-vintage feel. Common spaces are bright, inviting, and grounded in warmth.
The community’s best-in-class amenities are accessible to residents of 73 Broadway Avenue’s brand new suites and 75 Broadway Avenue’s revitalized legacy suites. There’s a full floor of amenities on the 10th level of 73 Broadway Avenue, including a gym, yoga room, indoor cycling space with Peloton bikes, a children’s play center, coworking lounge, and private dining room with a chef’s kitchen. Outside, residents have access to a rooftop terrace with BBQs, lounge seating, and tables for dining or relaxing. There’s even a pet spa and fenced dog run for four-legged residents.
Social Responsibility and Smart Living
The building was revitalized to meet the needs of today’s residents while preserving the character and scale of what came before. It’s an approach that values sustainability and social responsibility—fitting for a community that aims to set new standards in both areas.
Setting a national precedent, Story of Midtown Toronto is the first residential property in Canada to earn Rainbow Registered Accreditation from the CGLCC, signifying its ongoing commitment to creating a safe and welcoming space for 2SLGBTQI+ residents. This accreditation is backed by rigorous training and strict guidelines, creating a living environment where inclusivity is the default, not the exception.
Technology plays a big role in the community, too. Through the Story of Home app, residents can adjust ecobee smart thermostats, use Salto’s smart lock system to enter their suite, or access resident-only deals with local and national partners like Maple Healthcare, Sleep Country, and Whirlpool. Residents can also use the app’s message board to connect with neighbours and post items they’re looking to buy or sell.
Families, pet lovers, and business professionals alike will find features that fit their day-to-day lives without compromise.
Backed by over 25 years of experience managing more than 21,000 residential units across Canada, Hazelview brings both expertise and long-term vision to every community they manage. That vision really came to life at Story of Midtown Toronto, blending character, space, and thoughtful programming into a place that’s not just about where you live, but how you live.
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